I have run businesses
I have managed businesses, people, investments and operational problems myself: I know the difference between a solution that is correct in theory and one that has to work on Monday morning.
Who leads
Fiorella Campagna
Founder & Strategic Advisor of Attività che Funziona. Entrepreneurial experience, strategic vision and operational direction, to build companies that are stronger and easier to govern.
The point of view
Why hand me part of the decisions in your company
I start from the numbers
Market, sustainability, margins and resources come before any enthusiasm for a project.
I hold the system together
Strategy, people, space, marketing, controls and organisation all have to move in the same direction.
Professional background
Consulting, training and, above all, running businesses
My experience comes from the meeting of consulting, training and, above all, running businesses. After graduating with honours in Political Science from the University of Siena, I continued my training with a Master’s in Statistical Sciences applied to tourism at the University of Bologna, awarded with top marks.
My career began in conference tourism, at the Convention Bureau della Riviera di Romagna, where I worked on organising events and conferences and on tourism promotion. Later, in Rome, I worked in place marketing and tourism communication, helping to produce strategic and communication plans for public bodies and local areas. I then gained experience in the property sector, working in business development, external relations and sales.
Alongside this I built a career in business consulting, training and communication, working on interpersonal communication, persuasion, negotiation, personal growth, organisation and teamwork, including with organisations such as Decathlon, the Associazione Albergatori di Riccione and the University of Bari Aldo Moro.
In 2019 I published the book Vince chi comunica meglio on Amazon, devoted to effective and persuasive communication, which became a bestseller in its first week. My training also includes Train the Trainer at Blair Singer’s Academy in London, the advanced Guerrilla Marketing and Business course with Alex Mandossian, a Master’s in Relationship Coaching in Milan and a Master’s in Positive Psychology at the Istituto Europeo di Psicologia Positiva.
The most important part of my career, though, happened on the ground.
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5 out of 5 stars
A pleasant surprise. Recommended
I was pleasantly struck by the maturity and expertise it conveys. You can tell it is the fruit of lived experience, both personal and professional.
It is not a theoretical manual but a concrete aid to understanding every relationship that life puts in front of us each day, not only at work but in private life too.
So I recommend reading it and then, once you have read it, keeping it on your bedside table to reread whenever you feel the need.
Nunzia
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5 out of 5 stars
I choose and I don’t know why
I liked understanding how and why my behaviour sometimes determines my choices. I learnt what it means to choose.
Angela Miola
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5 out of 5 stars
Simple, effective and enlightening.
A book written in simple language that anyone can follow. Enlightening and useful for understanding how to communicate effectively.
claudia
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5 out of 5 stars
A must-read to improve your own future
Wonderful content, a very talented author, useful for the future. I will apply her advice.
Gianmichele
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5 out of 5 stars
A MUST, a book for everyone
A book, or rather a manual, for everyone, from teenagers to the most experienced. Well written, flowing and one to read in a single sitting. I highly recommend it.
Francesca Ponzanelli
Entrepreneurial experience
My real school was running a business.
My real school was the family property company. I grew up among building sites, commercial premises and new projects. I learnt that every business needs solid foundations, exactly like a building: before you build you need an overall view, you organise every detail and you design a system that can keep working over time. That approach is what lets me judge straight away the potential of a retail unit and how well it really matches the kind of business it will house.
Since 2007 I have headed a property management and development company, and I have conceived, launched and personally run several businesses brought together in the MAXXI ZONE project: a wellness centre, gym, patisserie, restaurant and bar, party venue, business B&Bs and a business suite for events and conferences. I followed every stage of the project personally: from analysing the investment to design, from operational organisation to recruitment, from managing suppliers through to developing the business and building its value, by way of solving the concrete problems every entrepreneur faces.
As seen on
- Amazon
- SmartMarketing
- Business Celebrity
My role today
Today my role is to direct.
I have managed people, investments and complex phases of company life, living at first hand the daily responsibilities of running a business: the weight of an investment, the difficulty of leading a retail business and the impact of every decision on the results. That is why I do not offer one-off fixes or theoretical advice. I have turned what I learnt on the ground into a practical working method, designed to help business owners avoid mistakes, cut time and cost, organise the business better and build companies that are sustainable and able to create value over time.
2026 saw the birth of Attività che Funziona, the project through which I chose to give a precise, recognisable structure to what I had already been doing for years as a business consultant. It is the natural evolution of my entrepreneurial and professional path. My approach is deliberately practical: I do not work only on theoretical models, but bring into companies what I have experienced directly in more than twenty years of management and entrepreneurship.
Today I live and work between Tenerife and Italy, supporting Italian entrepreneurs both remotely and on the ground. I sit on the board of the Association of Italian Entrepreneurs in the Canary Islands and, through Experience Designer, I organise corporate retreats for Italian companies, combining training, strategy, team building and hand-picked experiences in Tenerife.
When specialist expertise is needed — management accounting, tax, design, digital, HR — I work with the qualified professionals on my team, while remaining the single strategic point of reference.
If you are about to take an important decision for your company, let’s start from the data.
Method
Prossima Apertura™
Seven progressive phases for building a retail business that works, ready to grow and sustainable over time. Each phase lowers the risk and increases control.
Discover my methodServices
Services for your business
From the strategic audit to mentoring, by way of ongoing leadership. Every business owner starts from a different need: that is why the offer works on several levels.
See all servicesQuestions
FAQ
What business owners, investors, retailers and operators of customer-facing businesses ask me most often.
Read the answersLet’s talk
Request an analysis
Do you want to open a retail business, join a franchise, or relaunch and expand an existing retail operation? Get in touch and we will work out together which route suits your business best.